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By now, most of us are aware of Toshiba’s impending pull out of the HD-DVD format, thus ending the DVD wars between Blu-Ray and HD-DVD. But, did you have an idea why Blu-Ray won? Rob Enderle of Digital Trends gives us an insight on the reasons why and what it really means.
How Blu-Ray Won the Fight and Why It Probably Won’t Matter
Many retailers have been piling on what has been a long string of bad news for the HD DVD camp and announced they were going to stop selling HD DVD players. Most recently, Best Buy and Netflix indicated they would be dropping HD DVD. Then, one Blu-Ray customer figured out he had been screwed by the Blu-Ray side and started a class action suit against one of the major Blu-Ray companies, something that is likely to accelerate.
As we went into the 4th quarter of 07, Toshiba and the HD DVD camp was certain they had this wrapped up. Their player prices were well below the Blu-Ray offerings, they had picked up several new studios and Sony’s PS3 was looking more like an anchor on Sony’s future than a help to Blu-Ray. In addition, they seemed to believe that Time Warner was going to go exclusively HD DVD shortly after the end of the year and had planned a massive announcement with Microsoft for CES.
The word “surprised” seems to be an inadequate term to describe what happened to them in January while their executives were in route to CES and Warner came out in favor of Blu-Ray, turning what was expected to be a victory for HD DVD to a route. Let’s chat about overconfidence and what happened.
More over at Digital Trends.
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Pretty interesting article. I think its a little ridiculous to state that it probably doesn’t matter that Blu-ray won, though. Sure, things will move towards digital downloads at an increasing pace, but with many Blu-ray players now able to allow for digital downloads, I’m sure many people will still buy them. Maybe 5-10 years down the line we’ll see Blu-ray discs completely replaced by digital downloads, but until then I think Blu-ray sales will increase steadily.